In the contemporary era, the business needs to have a stable presence on the Internet, it is only possible through making a catchy website that contains comprehensive information regarding the business and its working. A domain name is the first and foremost thing to do when creating a website. It is the foundation block of the digital presence.
What is a Domain Name
A domain name is a list of characters that refers to the server where the website is hosted. And it needs to be registered with the registrar. So you have to pay the fee which is usually charged annually. First of all, you need to narrow down whether you want to buy a top-level domain (TLD) or a country-level domain. For example, .com or .pk which domain you want.
Choosing a Domain Name
The selection of a domain name is the most important element in this. One should remember that it should be relevant, simple & short, keywords and try to avoid hyphens and numbers. For example, a domain name for Apple is apple.com. Let’s select a domain name for a garment of a clothing shop. For example, Generation Club is the name of the brand. GeneraionClub.com is suitable. In case it is not available, then generationClothClub.com or GenClothClub.com
By choosing the GenClothClub would be a good choice, it is simple, and shorter than earlier, as it is very difficult to find shorter domain names because those are already taken.
Availability of the Domain Name
There are plenty of domain name registrars which are GoDaddy, and Namecheap and for PK, it is NICR LINK. if your chosen domain name is already taken, try to change and try different keywords or patterns and check the availability of the new name.
Choose a domain extension
The most popular domain name extensions include .com, .net and .org. And register according to your choice. The Com TLD domains are commonly used for everything as it stands for commercial. The Net is used for tech-savvy individuals. Finally, .org is used for organizations/ NGOs, etc.
If you have the intention to run your business/ in a particular country, then going for the country-level domain name extension is also good. The country-specific TLD ranks better in that country.
Register the Domain Name
Go to the registrar’s website and enter the domain name, provide necessary information, enter/ select registration period and privacy protection or any other addons you want.
Payment
Online payment for domain name registrations on GoDaddy, Namecheap, or any other International platform is made through the DebitCard/Credit card as Paypal does not offer their services to Pakistani citizens.
Manage your Domain
First of all, you need to set DNS settings,
Secondly, normally you should turn on auto-renewal as it will automatically renew the domain name before the expiry date.
Common Issues to Address:
Keep track of the the domain name registration date, to keep the domain long-term one must renew it timely. Secondly, keep your accounts secure, so you don’t lose your account in any scam or phishing attack. Finally, ensure your domain name does not infringe with other brands on copyrights or trademarks.
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